Hertz Introduces Subscription Service

June 4, 2019—The Hertz Corporation on Tuesday announced a vehicle-subscription service that will give customers even more flexibility and freedom with their transportation needs. Hertz My Car is available in Atlanta, Georgia and Austin, Texas.

Hertz will offer two tiers of the program.

Consumer preferences toward vehicle ownership and leasing are shifting. According to a survey by Cox Automotive, nearly 40 percent of those surveyed said that while access to transportation is necessary, owning a vehicle is not. For urban respondents, 57 percent said private vehicle ownership is not necessary to get from point A to point B.

"Hertz My Car enables customers to choose vehicles that best match their needs and offers freedom and flexibility from vehicle ownership and maintenance costs, which is especially appealing to those seeking alternatives to owning or leasing a car," said Jayesh Patel, Hertz senior vice president of brand. "Atlanta and Austin are prime testing grounds with diverse and progressive communities and we look forward to combining the insights we gain there with our fleet management and service expertise to expand Hertz My Car leveraging our extensive network of more than 3,500 Hertz locations nationwide."