May 29, 2019—BMW of North America today announced the appointment of Uwe Dreher to the position of vice president, marketing effective July 1.

Dreher succeeds Trudy Hardy who, as previously announced, will be assuming the role of vice president within the company on the same date.

Dreher will serve as a member of the company’s executive management team and will oversee all marketing communication and product planning for the BMW brand within the U.S. market. His most recent post was at the BMW Group headquarters in Munich.

A 17-year employee of the BMW Group, Dreher has a wide range of marketing expertise with positions both at headquarters in Munich and abroad. He started with the company in 2002.