Selective Insurance Launches Recall System

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May 28, 2019—Selective Insurance Company of America is working with its independent insurance agency partners to help customers become aware of recalls affecting their vehicles through notifications from its new Recall Alert System, as noted by Insurance Journal.

The system can identify and alert current owners of recalled vehicles within a week that the recall is added to the NHTSA system.

Selective emails and alerts are sent to commercial or personal auto customers whose vehicle make, model and model year match a recall issued by the National Highway Traffic Safety Administration (NHTSA).

Each alert includes a link to the NHTSA website so customers can see any open recalls that specifically affect their vehicles. Selective also maintains a product and vehicle recall website page that features resources like a “NHTSA VIN Lookup” to check for open recalls.


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