Toyota: Tesla Model 3 Impacting Owner Defection Rate

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Jan. 30, 2019—Toyota says that it has a 9 percent owner defection rate in North America and it attributes about half of it to Tesla, reported Electrek.

Last year, Tesla Model 3 officially became the best-selling premium vehicle in the US, but it is also having an impact on other segments, including mid-size sedans, despite its higher price.

Last year, Tesla revealed the top 5 cars Tesla Model 3 buyers are trading in and the Prius topped the list noted below:

  • Toyota Prius
  • BMW 3-Series
  • Honda Accord
  • Honda Civic
  • Nissan Leaf

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