Toyota: Tesla Model 3 Impacting Owner Defection Rate
Jan. 30, 2019—Toyota says that it has a 9 percent owner defection rate in North America and it attributes about half of it to Tesla, reported Electrek.
Last year, Tesla Model 3 officially became the best-selling premium vehicle in the US, but it is also having an impact on other segments, including mid-size sedans, despite its higher price.
Last year, Tesla revealed the top 5 cars Tesla Model 3 buyers are trading in and the Prius topped the list noted below:
- Toyota Prius
- BMW 3-Series
- Honda Accord
- Honda Civic
- Nissan Leaf