Survey: Shops Upbeat About OEM Aluminum Certification
Jan. 23, 2019—Although the percentage of body shops that view their investment in OEM aluminum certification as a “great” business decision has fallen slightly over the past three years, the percentage of shops that say they are already seeing a return on their investment has risen.
The percentage of shops that believe they will eventually see a return on their investment also has grown.
That was among the findings of a “Who Pays for What?” survey, focused on aluminum repair, conducted in the fourth quarter of 2018 by Collision Advice and the CRASH Network. The first 2019 “Who Pays” survey, which focuses on “not-included” refinish operations, is open through the end of January by clicking here.
Back in 2015, the “Who Pays for What?” aluminum-related survey asked shops how much money they spent on tooling, training, fees and facility upgrades to become OEM certified in aluminum repair. Every year since, the survey has asked how satisfied shops are with that investment. Given that the median amount spent by shops in 2015 to become certified was more than $84,000, their views on what return they are seeing on that money seems rather significant.
In the recently released survey findings, just 23 percent of shops expressed negative feelings about their investment, down from 29 percent in 2016.