Survey: Consumers Want Access to Vehicle Data
October 18, 2018—According to a survey released by the Auto Care Association, vehicle owners and lessees believe car owners should have full access and control of their vehicle's data.
The survey, conducted in August by Ipsos, a global, independent market research company, found 86 percent of consumers said vehicle owners should have access to driver and vehicle data, also known as telematics.
"These results should be a wake-up call to automakers," said Bill Hanvey, president and CEO of Auto Care Association, an industry trade group representing 4.6 million jobs from coast-to-coast. "At a time when Americans don't see eye to eye on many issues, the results of this survey revealed a large majority of consumers support their right to gain full access to their vehicle data."
Among the survey's most notable findings was a low awareness of telematics, a form of wireless technology in vehicles that aims to make the driving experience safer and more convenient through monitoring and data collection, including maintenance and repair information. Nearly 3 in 4 consumers (72 percent) said they had not heard anything about telematics. Once provided with a definition, 63 percent of respondents still said they were not very or not at all familiar with telematics, according to the data released by the Auto Care Association.