July 30, 2018: This Week's Best Business-Building Articles

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July 30, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.


5 Simple Ways Leaders Can Really Engage and Align Talent — Business 2 Community

A leadership mindset that is really committed to connecting with your talent. To really align talent, engage them and motivate them you can’t delegate this critical necessity to your HR function. It has to you, the leader, who’s the catalyst of this change and the true champion of communication. And here’s how you can make it happen.


3 Ways Small Business Owners are Improving Customer Retention — Chicago Now

If you want to be able to retain customers, you need to work at it. Customer retention is what drives long-term success, and customers that keep coming back help businesses stay afloat. Some 80 percent of business profits will come from 20 percent of existing clients.


5 Tips for New Mentors to Help Their Mentees Succeed —

Seeing a mentee succeed in their career is one of the most rewarding feelings for mentors. But to become a great mentor, you have to prepare for it.


Has Social Media Changed Marketing Forever? — Social News Daily

In days gone by, marketing was all about the traditional methods that had been around for ages. From print ads to letter-drops, this type of marketing was well known and tested. But then something changed within marketing that hit the sector like a tsunami of awesomeness. What was this amazing change? Digital marketing and all that it encompassed.

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