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AAA Study: 20 Percent of US Drivers Want an Electric Vehicle

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May 8, 2018—A new AAA survey finds 20 percent of Americans say their next vehicle will be an electric car, up from 15 percent in 2017.

“Today, electric vehicles have mainstream appeal,” said Greg Brannon, AAA’s director of automotive engineering. “While concern for the environment is still a major motivator, AAA found U.S. drivers are also attracted to the lower long-term costs and advanced technology features that many of these vehicles offer.”

The AAA’s survey also found that “range anxiety” is beginning to ease. Among those unsure or unwilling to choose an electric vehicle for their next car, 63 percent (down 9 percent from 2017) cited not enough places to charge as a detractor while 58 percent (down 15 percent from 2017) expressed concern over running out of charge while driving. Range anxiety is less of a concern for millennials (48 percent) than Generation X or Baby Boomers (64 percent and 66 percent, respectively).

While range is important to most (87 percent) electric and hybrid vehicle shoppers, it is not the only consideration. Reliability is king with nine-in-ten (92 percent) of those likely to by an electric or hybrid vehicle stating it is important when evaluating which car to buy. Electric and hybrid car shoppers are also prioritizing crash ratings (77 percent), cost (71 percent), acceleration and handling (69 percent) and advanced safety technology such as automatic emergency braking and lane keeping assistance (60 percent). Fewer drivers are concerned with style, color, or design of the vehicle (34 percent) or brand of the vehicle (33 percent).

Full survey results are available here.

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