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March 19, 2018: This Week's Best Business-Building Articles

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Business Articles

March 19, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

 

5 Red Flags for Your Business Strategy — Upstate Business Journal

There is a diversity of factors that may have rendered your business plans either partially or completely obsolete. These factors could be rooted in macroeconomic events, significant changes in technology, or societal trends to name a few. Here are five potential red flags that should give you pause to evaluate if one of your most important leadership tools needs mending.

 

Inexpensive Marketing Ideas for Small Businesses — Forbes

Marketing on a small budget is possible; you just need to be strategic about what you spend on. Try out these seven inexpensive marketing ideas for small businesses.

 

7 Solid Social Media Strategies — Entreleadership Podcast

Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media.

 

How Disney Encourages Employees to Deliver Exceptional Customer Service — Harvard Business Review

At Disney Institute, where we work with business professionals from around the world, we are often asked, “How does Disney motivate their Cast Members to consistently deliver exceptional guest service. There’s a lot that goes into creating a positive workplace culture that inspires your employees to provide incredible customer service. But there has to be an essential foundation on which all service decisions can be developed—a common purpose.

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