March 5, 2018: This Week's Best Business-Building Articles

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March 5, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.


A Three-Step Guide To Marketing Your Business's Job Openings — Forbes

If there’s one place where HR professionals and recruiters often turn to when trying to find qualified talent leads, it’s undoubtedly the world wide web. Active and passive job seekers frequently browse the internet and keep an eye out for job opportunities that align with their professional objectives.Here is a step-by-step guide for marketing your business’s job openings without spending a dime.


Why Your Business Needs Video Marketing — Business 2 Community

Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make up more than 80% of all consumer internet traffic, in the U.S. video will make up 85%. Here are a few more reasons why your business must incorporate video into your marketing strategy now.


How to Become a More Customer-Centric Business in 5 Steps — Entrepreneur

Customer centric businesses invest the whole team focus on supporting their prospective and existing customers. This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales require a more consultative approach, and sometimes means prioritizing help and advice over trying to make a speedy sale.


The Secret Ratio That Proves Why Customer Reviews Are So Important — Inc.

While great customer reviews can boost sales, bad reviews can hurt them -- those are obvious correlations. But did you know that there is a ratio between good and bad reviews even more important than the reviews themselves? It's true, and it could make or break your success. Understanding how customers interact with your brand and the customer experience you create is vital in your success.

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