CARSTAR Launches New Brand Campaign During Winter Olympics
Feb. 12, 2018— This year, CARSTAR North America will launch a new brand campaign across the U.S. and Canada, its first integrated campaign for North America.
A new television spot, titled “It’s Your Car”, will be unveiled in February, airing during the Winter Olympics across all of Canada. CARSTAR stores in the U.S. will air the spot in local markets.
The commercial shares the story that at CARSTAR, “We care, we are efficient and we are accountable. It’s not just a car. It’s YOUR car.”
The campaign will be extended through radio, digital, billboard and print advertising, and supported on social media platforms. It was developed by Mythic, based in Charlotte, NC.
The marketing campaign builds upon CARSTAR’s focus on growing the CARSTAR network across the U.S. and Canada. Key initiatives include:
- Driving unit growth across the U.S. and Canada through aggressive store development, with a goal of 600 locations by mid-year
- Increasing organic growth at its current locations through the CARSTAR Proprietary EDGE Performance Platform, operating efficiencies and new fleet and insurance programs
- Continuing to execute against performance-based agreements with the major insurance carriers and secure more of these relationships
- Leverage the Driven Brands synergies for efficiency and cost-savings