Larry Silvey

Publisher of Custom Content

Larry Silvey is president of his own motor vehicle marketing communications agency called Larry Silvey Media LLC. A 30-year industry veteran, his experience runs the gamut of the motor vehicle industry in publishing, research, education, and marketing and public relations.

Social media is an effective and low-cost means for automotive businesses of all kinds to increase their business, however, businesses have to concentrate on being creative with...
March 1, 2016
Buying and installing counterfeit parts is a criminal act, which can lead to dangerous outcomes for motorists, as well as damage the aftermarket’s image.
Feb. 23, 2016
Highly skilled techs should be viewed as an investment, not an expense.
Feb. 22, 2016