Gabriel Morley has a unique background, having worked at Enterprise Holdings within their rental and fleet divisions before moving to Massachusetts and becoming a licensed adjuster for GEICO. This led Morley to join BMW of North America in 2013 as Body & Paint Business Development and Collision Insurance Manager. He worked with insurance and shop partners to improve the collision experience and develop a high-performing network through education and open conversation. Over the years, Morley assumed various positions, developing the parts and service business as well as online digital sales for BMW before joining VeriFacts in late 2020. In his current role, he leads the daily operations as well as the strategic vision to bring repair quality and new technologies together for consumer safety and experience.