Mike Croker

Mike Croker is the director of product management at Chief Collision Technology. He is a devoted advisor for various technical school organizations and a national technical committee member with SkillsUSA. Mike uses a hands-on approach in training to serve as an I-CAR instructor and is an ASE subject matter expert for Structural Analysis and Damage Repair. For more information, visit www.chieftechnology.com or email him at [email protected].  

Courtesy of Chief Collision Technology
When you intertwine comprehensive training with a few pieces of equipment that are solely focused on blueprinting and estimating, you have the chance to bring back some serious ROI to your shop.
Long gone are the days of only needing quick visual inspections. As we say hello to a new way of vehicle repair, we also welcome new tools and methods to help us stay on course...
Feb. 9, 2023
Jay Sicht
Now that more companies are doubling down on their commitment to producing quality and affordable EVs, the way we go about structural repair will change.
A proper blueprinting process will help you address EVs as they come and guide you to creating the best plan moving forward.
Oct. 4, 2022
Simply put, if an ADAS feature isn't properly calibrated, it won't work. ADAS technology exists to help keep drivers safe, and these systems need a real-world reference...
Sept. 24, 2020
By taking the time to establish a few protocols, shop owners can keep the equipment running and lasting longer, keep employees safe and help keep revenue coming in.
June 23, 2020