Mark Olson

Mark Olson is the founder of Vehicle Collision Experts, LLC (VECO Experts), a consulting firm that takes a holistic approach to working with shops on repair quality and business performance.

Finance

Think about the future by looking at current realities

Dec. 1, 2020
As someone who has the opportunity to glimpse into different shops and different segments of the industry in every part of the country, I thought it might be just as helpful to...
Finance

Separating the passive from the aggressive — which are you?

Oct. 1, 2020
I’m struck when I speak with shop owners around the country just how differently they have responded to what’s happened this year.
Finance

In unpredictable times, only the nimble and flexible will survive

Aug. 1, 2020
Perhaps like some of you, I wrote a 2020 business plan for my company last December. In the middle of February, I re-wrote it. At the end of March, I re-wrote it yet again.
Finance

Assessing the full COVID-19 impact on the industry

June 1, 2020
Like you, I’m facing the tough day-to-day questions related to the new world we find ourselves in, trying to determine how to respond in a way that is best for my household, my...