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    • Chris (Chubby) Frederick

    Chris “Chubby” Frederick is the CEO and founder of the Automotive Training Institute. ATI’s 130 full-time associates train and coach more than 1,500 shop owners every week across North America to drive profits and dreams home to their families. Our full-time coaches have helped our members earn over 1 billion dollars in a return on their coaching investment since ATI was founded.

    Finance

    Why you stink at selling maintenance to women

    Chris (Chubby) Frederick
    Nov. 18, 2020
    If you search your shop database over the last 10 years, you will find a dramatic increase in the number of women you are serving — unless your (negative) reputation precedes ...
    Finance

    Four steps to improving your shop’s front desk service

    Chris (Chubby) Frederick
    Sept. 18, 2020
    Recognize that most people want to be the best at what they do, and it’s your job to provide them with the knowledge and tools to become just that.
    Human Resources

    Time or money — what’s more important to people?

    Chris (Chubby) Frederick
    June 15, 2020
    Four-day work weeks are being discussed in many companies, and the automotive repair industry is no different. Mike will share the benefits of offering a four-day work week along...
    Finance

    How to increase your labor hours and still keep customers happy

    Chris (Chubby) Frederick
    May 15, 2020
    Are you looking for a solution that will increase your gross profit margin? If so, you're reading the right article.