John Shoemaker

John Shoemaker is a business development manager for BASF North America Automotive Refinish Division and the former owner of JSE Consulting. He began his career in the automotive repair industry in 1973. He has been a technician, vehicle maintenance manager and management system analyst while serving in the U.S. Air Force. In the civilian sector he has managed several dealership collision centers, was a dealership service director and was a consultant to management system providers as an implementation specialist. John has completed I-CAR training and holds ASE certifications in estimating and repair. Connect with Shoemaker on LinkedIn.

Adobe Stock 253548280
Adobe Stock 253548280
With all that goes into a monthly sales goal, it is easy to stay busy and still not hit your target.
March 3, 2025
Photo courtesy of Spanesi
Tesla on Spanesi
Before jumping in, determine the value and benefits you can expect.
March 28, 2024
Jay Sicht
Danny Hacker, trainer for Keco Body Repair Products, sprays alcohol to release the glue from a centipede-type pull tab at a demonstration using the K-Beam Bridge Lifter at the 2022 Northeast trade show.
Using the damage appraisal to define steps is the best tool to bring success to any repair.
Feb. 29, 2024
AdobeStock_141386754
Trash receptacle
All disposal expenses incurred during a collision repair are directly linked to the insurance claim and are reimbursable.
Dec. 11, 2023