Automotive Training Institute

Linthicum, Maryland


About Automotive Training Institute


705 Digital Drive Suite V
Linthicum, Maryland

More Info on Automotive Training Institute

Ati Logo

About Automotive Training Institute

The Automotive Training Institute (ATI) is a leading coaching and consulting company for auto repair and collision shop owners in the United States and Canada. Established in 1980, we’ve helped thousands of shop owners improve their businesses and their lives with proven, measurable and field-tested strategies and practices. ATI currently supports $7.9 billion in revenues of over 1,600 independent repair and body shops, their owners, service advisors and technicians.

Products & Press Releases


ATI announces new technician apprenticeship programs

May 14, 2021
The Automotive Training Institute (ATI) announced the launch of new apprenticeship training programs aimed at developing tech mentors and tech career seekers in general auto repair...

Articles & News

Sponsored Content

The Benefits of Proactive Inventory Management

March 26, 2024
Hear from Keith Manich, ATI VP of Collison Services on managing inventory, a commonly overlooked topic for businessowners.
Adobe Stock 218009071
Human Resources

Why employees leave managers, not shops

June 15, 2021
Employees leave managers, not shops. So are you making sure your managers are doing what they should to keep talent? We give you the steps here.
Dreamstime Xxl 196221178

Don't let your comfort zone's walls block success

March 8, 2021
Excuses for not addressing change are rarely acceptable. Avoid staying within your comfort zone. Break down these walls.

Six things you’re too busy to do that are costing you

Feb. 15, 2021
Focus solely on your duties as an owner

Four steps to improving your shop’s front desk service

Sept. 18, 2020
Recognize that most people want to be the best at what they do, and it’s your job to provide them with the knowledge and tools to become just that.

7 Questions to ask yourself before starting the hiring process

Aug. 14, 2020
You can easily spend a fortune on Indeed or Zip Recruiter, but there are other, less expensive methods like Craigslist. I know what you are thinking when you hear the name Craigslist...
Human Resources

Time or money — what’s more important to people?

June 15, 2020
Four-day work weeks are being discussed in many companies, and the automotive repair industry is no different. Mike will share the benefits of offering a four-day work week along...

How to increase your labor hours and still keep customers happy

May 15, 2020
Are you looking for a solution that will increase your gross profit margin? If so, you're reading the right article.

A game-winning strategy for hitting your sales goals

April 15, 2020
When you have everything you need, and you continue to end up back at square one, chances are, you're missing effort.

Moving beyond fixing cars to providing great customer experiences

Feb. 15, 2020
When I ask shop owners what made them want to own their own shop, their big WHYs are almost always “I knew I could take better care of customers than the person I worked for.

Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.

All content from Automotive Training Institute


Three sure-fire ways to charge more for your service

Jan. 15, 2020
Customers are willing to pay more for a memorable experience.