Steve Trapp is an internationally known consultant and speaker. His family operates a collision repair center in Wisconsin. He earned a degree in economics education and a minor in accounting from the University of Wisconsin.

After college, he worked for 3M in sales and marketing roles with the innovative 3M ARM$ training and software sales. He worked as a consultant for AutocheX doing financial consulting for a few years before joining AkzoNobel, where he started the industry’s first value-added program. While there, he started the industry’s first paint company-sponsored 20 groups and wrote numerous training programs with third-party experts on finance, marketing, selling, leadership, and other topics.

He later joined DuPont/Axalta, where he worked with Mike Anderson to manage their 20 groups and industry seminars. While at Axalta, he managed the North American Strategic Accounts SAM team and later the entire EMEA Strategic Accounts team. He followed that as senior consultant for LEAP, a global consulting firm that has presented in 10 countries and now again works for a major paint company.

File Photo/Courtesy of John Baker, Wallace Collision Center
Parts Carts
Parts represent nearly 40% of sales. With increasing pressure on all margins, refining your parts handling processes can optimize your performance.
July 1, 2025
144673358 © Syda Productions | Dreamstime.com
PRE-SCAN: An advanced inspection should include a pre-scan on crucial ADAS functions.
Refinements to processes, including using AI, can reduce supplements to improve repair cycle time, overall customer satisfaction, and sales volume.
May 22, 2025
Steve Trapp
img_0775
Learn what's required to justify the estimate lines on a repair plan to negotiate a fair settlement for a safe and proper repair.
April 15, 2025
General Motors
gmcca2018collisioncertificationprogram03
As the market tightens, is it time to evaluate the value of OEM certifications?
March 14, 2025