Being a 'tech geek' can boost your reach

Jan. 1, 2020
For those who don't know about current technologies, or want to improve on how they promote their business with new technologies and websites, Gene Marks highlighted a number of means in his Wednesday morning AAPEX presentation ?Gadgets, Gizmos, Geek

Chances are if you have anyone under the age of 30 in your store or shop, they’re talking about being on Facebook, using their iPhones and iPads and texting more than they talk on their smartphones.

Actually, most of you probably do this all yourself.

But for those who don't, or want to improve on how they promote their business with new technologies and websites, Gene Marks highlighted a number of means in his Wednesday morning AAPEX presentation “Gadgets, Gizmos, Geeks: 25 Tools, Technologies and Web-Based Services that Smart Businesses are Using to Keep Their Customers Happy.”

Marks, a business management consultant, discussed with attendees technologies, websites, services and best practices that smart business people are using to increase profits in their companies. These include ways to cut printing costs as well as implement new technologies and other best practices.

He also shared trends in mobile uses and ways to "speed up" how you do things in your office.

Marks says his hope is that each participant left with at least a dozen new technologies, websites, tools and ideas for improving profits in their repair shop or store.

“Every business manager and owner is looking for ways to increase profits,” Marks says. “Not everyone has the time to research, recognize and become familiar with all the tools available today that can help them achieve this.”

But with the new techniques from the class, he hopes the aftermarket will be able to move things forward more.

About the Author

Tschanen Brandyberry

Tschanen Brandyberry is Special Projects Editor for the UBM Americas – Automotive Group, moving into the position following roles as managing editor of Motor Age and associate editor of Aftermarket Business World. She joined the Automotive Group in 2006 after working in editing and writing positions at The Morning Journal in Lorain, Ohio, and The Daily Chief-Union in Upper Sandusky, Ohio, in addition to public relations agency experience. Tschanen is a graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio.

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