Aaron Cherrington appointed VP of corporate and channel sales at Identifix

Aaron Cherrington, formerly the director of National Accounts for Identifix, has been named vie president of Corporate and Channel Sales for the company. In this new position, Cherrington will be responsible for corporate sales and managing sales channels for Identifix's Direct-Hit™ product. He will be based out of Identifix's office in St. Paul, Minn., and report directly to Jeff Sweet, the company's president.

"Through Aaron's efforts in acquiring business with major corporate accounts, we will add nearly 2,000 additional Direct-Hit licenses this year. He does an outstanding job in managing relationships with our many affiliate partners, which has been a key factor in our growth. I am excited to have him in this new position and am sure that Identifix will benefit greatly from his skills and expertise," Sweet says.

Since joining Identifix three years ago as director of National Accounts, Cherrington has been instrumental in driving the growth of the company which has more than quadrupled over the past three years. He has built effective relationships with the nation's largest automotive parts distributors, the largest auto repair franchisor, the largest automotive repair chain and the nation's largest retailer of used cars.

Cherrington has a long history in the automotive industry. His family owned a chain of six franchised auto repair facilities where he grew up doing odd jobs and eventually successfully ran the facilities for several years.  During that time, he also created and patented a software based vehicle inspection system. Cherrington holds a bachelor of arts in economics and political science from Dartmouth College.

Commenting on his new position, Cherrington says: "I have loved working with Identifix for the past three years and am thrilled with the prospect of my new position. Having owned repair shops myself, it is wonderful to work with Identifix's state-of-the-art tools and enable repair shops to better service customers and improve professionalism, productivity and profitability."

Identifix's Direct-Hit delivers quick fixes, time saving diagnostics and real world information that facilitate quick and effective vehicle diagnoses to technicians across North America. Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away.

For more information about Identifix, visit the company's Web site.