Federated takes its message to ESPN

Federated has kicked off a national broadcast advertising campaign featuring commercials on ESPN television and radio networks. The commercials will continue airing through October.

“We are excited about launching our 2008 national advertising program on the ESPN networks,” says Phil Moore, director of marketing for Federated. “Federated and ESPN have had a great relationship over the years and we get tremendous feedback from our members about Federated’s association with ESPN. Our national advertising campaign is an important marketing tool for our members, providing a great support mechanism to help drive business.” 

In addition to its ESPN advertising schedule, Federated also targets customers through a comprehensive motorsports program.  For the 13th-straight year, Federated will sponsor the Federated Auto Parts 300 NASCAR Nationwide Series race.  The race will be held June 7 at the Nashville Superspeedway in Lebanon, Tenn. and will be broadcast nationally on ESPN2.

For more information, visit www.federatedautoparts.com.