ProColor Collision Promotes Robert Aldridge to Director of Sales
ProColor Collision has promoted Robert Aldridge to director of sales, effective immediately, according to a news release. He leads national account management and growth initiatives, expanding ProColor Collision’s relationships with insurance carriers and strategic partners across the country.
Aldridge’s promotion marks the next step in ProColor Collision’s commitment to strengthening its network. Previously serving as field sales and performance manager, Aldridge focused on performance management and compliance at a regional level. His new position elevates him to a national stage, where he will oversee carrier engagement, develop new partnerships, and drive account growth strategies.
“Robert’s deep understanding of insurer expectations and operational performance makes him the ideal leader to advance our sales strategy,” said Lou Berman, vice president of Sales and Operations, Fix Network USA, ProColor Collision. “His experience will help us further support insurance carriers and franchisees by aligning performance with growth opportunities and ensuring ongoing collaboration.”
Aldridge brings more than a decade of experience in automotive claims and repair management. Before joining ProColor Collision in 2023, he spent eight years with GEICO, where he held leadership roles including Auto Damage manager and Auto Damage supervisor. During his tenure, he spearheaded initiatives that improved customer satisfaction by over 10%, added 25 new accounts, and trained more than 50 adjusters to enhance departmental efficiency.
Since joining ProColor Collision, Aldridge has played a pivotal role in solidifying agreements with insurers, setting sales targets, and providing strategic insights on emerging industry trends. His proven ability to combine operational excellence with relationship-building will be instrumental as ProColor Collision continues to expand its U.S. footprint.