According to one expert, marketing books are most impactful when they provide suggestions for exactly how to implement changes to improve your campaigns.
In December, FenderBender spoke with three standout marketing professionals in the collision repair business to get their book recommendations for improving marketing at small businesses. Here are 11 more book suggestions.
Three standout marketing professionals, who have appeared in FenderBender, share their top picks for rethinking the way your shop markets itself to the public.
