As an independent body shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to connect with your community. Here’s the independent’s guide for becoming your market’s go-to, trusted collision repair shop.
In December, FenderBender spoke with three standout marketing professionals in the collision repair business to get their book recommendations for improving marketing at small businesses. Here are 11 more book suggestions.
GetResponse published a survey that examined email marketing benchmarks and strategies from around the world. For the report, GetResponse analyzed almost 2 billion emails sent by its customers from March to May 2017, in 126 countries across 19 industries.
Advantego and Assured Performance developed eLOBBY to help shops reinforce their branding and leverage their OEM certifications to build consumer trust. The eLOBBY system is easily customizable and delivers multimedia content via TV monitors, counter displays and digital picture frames to enhance customer’s on-site experience.