American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.

In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.

Dave Dunn, owner of Dave's Auto Body in Galesburg, Ill., has perfected the secret to customer loyalty programs: offering a service that the customers want to come back for.

A shop owner in North Carolina saw a need to gain more online customer traffic and spread the word of his business. Here’s how he competed with a digital marketing campaign.

Tom Tylka opened his body shop in the 1980s and since has grown to operate five locations that operation like a franchise—without the corporate feel. Here's how he built his ideal shop culture across several locations.