In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
Kurt Zimmer, owner and manager for Kurt's Autobody Repair Shop in Bloomington, Ill., outlines how to strategically market in the community, even when it might be a case-by-case basis.
A Michigan shop launched a scavenger hunt for customers as a new marketing tactic. Here's how the shop owners put the competition together (with minimal effort) and made it go viral.
American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.
Dayco Products, LLC has announced the appointment of Angela Golden as the new head of marketing. Golden will lead all automotive and industrial aftermarket marketing efforts in the U.S.
The Center for Auto Safety and Consumer Watchdog, non-profit groups, sent a letter to the FTC saying consumers could be misled into thinking that Autopilot makes a Tesla vehicle self-driving.
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