After a year that changed how most businesses operate, Maaco decided it was time for a brand refresh. Here's what the company learned along the way.

Megan Williams, co-founder of 3P Marketing Solutions and a collision repair marketing expert, discusses what to do when when bad PR comes your way, an easy way to shutdown online harassment, and more.

Collision repair marketing expert Megan Williams discusses how shops can learn more about their audience—both who they are and what they drive—and then use that information for more effective marketing. 

Collision repair shop marketing expert Megan Williams breaks down geofencing, a marketing tactic that allows you to target potential customers after they enter places like insurance offices, or even other body shops.

The new service will allow auto repair shops to send personalized marketing messages directly to customers' phones.