In this month's FenderBender Interview Series video, El Paso, Texas, body shop owner Tiffany Menefee discusses the importance of community connections during the COVID-19 pandemic, and some of her novel approaches to maintaining relationships.
Kurt Zimmer, owner and manager for Kurt's Autobody Repair Shop in Bloomington, Ill., outlines how to strategically market in the community, even when it might be a case-by-case basis.
As an independent body shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to connect with your community. Here’s the independent’s guide for becoming your market’s go-to, trusted collision repair shop.