The growing social media platform recently expanded its mobile and desktop services, which could make it easier for businesses like body shops to utilize for marketing purposes.
Social media is as important as ever for body shops as they try to remain connected with customers, partners and team members, but marketing strategies during the ongoing coronavirus situation need to be handled with compassion, first and foremost.
In this installment of the FenderBender Interview Series, marketing expert Tom Zoebelein breaks down how body shop staffs can utilize social media for effective marketing.
According to the 2019 FenderBender Industry Survey, shop staffs that make daily social media posts tend to have better CSI scores and AROs than that of competitors.
DJ Mitchell, regional director for Joe Hudson's Collision Centers, discusses why it's important for body shops to be present on social media and how to use that to their advantage.
