In this installment of the FenderBender Interview Series, marketing expert Tom Zoebelein breaks down how body shop staffs can utilize social media for effective marketing.
According to the 2019 FenderBender Industry Survey, shop staffs that make daily social media posts tend to have better CSI scores and AROs than that of competitors.
DJ Mitchell, regional director for Joe Hudson's Collision Centers, discusses why it's important for body shops to be present on social media and how to use that to their advantage.
Stan Medina, the owner of Certified Collision Works in Corpus Christi, Texas, breaks down how shop operators can market their business via social media cost-effectively, including with videos.
