Despite apprehension initially, Jody Gatchell found that using chatbots on his shop’s website made his business more approachable to customers.

Tino Aragon, a painter at A&J Collision Repair in Arkansas, created an all-in-one materials cart to keep supplies in one place

Jody Gatchell had to make a drastic and unconventional decision to save his business—and it made him a better owner