Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

When you consider a new statistic that shows that search engines report 14.6 percent close rate, while outbound leads (such as cold-calling and direct mail) have a 1.7 percent close rate, there’s no denying that shops need to really concentrate on how their SEO functions. Here are some important basics for businesses to understand.

The study highlights the growing trend of digital marketing and how commonplace it will soon be.