In this episode of her monthly podcast, collision repair shop marketing expert Megan Williams discusses how to tweak your marketing strategies with the changing seasons.
Due to continued restrictions for gathering due to the COVID-19 pandemic, the Collision Industry Conference will utilize an online meeting in July, marking the first virtual meeting in the organization's history.
Jeff Peevy, the president of the Automotive Management Institute, recently noted the importance of collision repairers staying up to date on training, especially during the ongoing COVID-19 pandemic.
To better assist shop owners with their production management, marketing tactics, and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.
As Tesla moves away from live classroom training to reduce costs and improve training accessibility, I-CAR predicts a future collision repair training environment that is online-based. Here’s what you can expect from I-CAR’s online training platform, which will be combined with a live classroom demonstrations and could very well reflect OEMs’ shift into online training.
When it comes to purchase decisions, most consumers—especially younger customers—rely on people, even if they don’t know them. That’s why it pays for you to find influencers who can spread the word about your products. Here's how you can find and partner with an area influencer.
