The head of marketing for DataTrue, Kasey Bayne, shares how a shop owner can make the most out of advertising on Facebook, from data analytics to capturing more customers.
One Nevada repair facility provides ample evidence that, by focusing on customer service above all else, a shop can increase revenue regardless of how many DRPs it has.
American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.
Facebook announced it's making a change to how its ad targeting system works in order to tackle the misuse of its platform to discriminate and exclude audiences based on factors like ethnicity and religion.
Quick-hitting, online video ads are likely to grab consumers’ attention, as long as they feature a creative narrative about your dealership. Here are five tips for making the digital ads truly impactful.
