The secret to gaining longterm customers, experts say, is connecting with them, so they’ll become outspoken advocates for your business.

If you want exemplary customer retention at your shop, it’s important to study the driving habits of potential customers in your area.

How to develop a simple phone-training system to gain and retain customers

Three Gen Y shop operators explain how to capitalize on America’s youngest car-buying generation—soon to be your primary customer

Using consultative selling techniques to provide customers with information about your shop could prompt them to choose you over the competition.

Sometimes you have to sweeten the deal to close the sale. Do so wisely, and you’ll boost traffic without burning the bottom line.