In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
Automakers, industry organizations and legislators have recently become vocal in the OEM vs. aftermarket part conversation. Here’s what reignited the debate, and how each side of the discussion is arguing its respective case.
The Kansas Auto Body Association plans to provide relief to in-state shops. President Jeff Oldenettel spoke with FenderBender about the goals for the newly formed association and the training it plans to bring to Kansas.
Aaron Schulenburg, executive director for the Society of Collision Repair Specialists, shares some facts in the OEM vs. aftermarket part debate that you can use when speaking with customers or negotiating with insurance companies.
Experience in the field isn’t always necessary, especially for front office and customer-facing jobs. Find out what’s important to you in someone that’s working with your customers and find ways to identify those skills in interviews