Melissa Steinken

The First Year as Shop Owners

May 1, 2019

Melissa Steinken

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Despite a full year of leadership transition, Gould Body & Paint still produces over $2 million in annual revenue.

Conveniently Communicate with Customers

April 30, 2019

Melissa Steinken

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Despite apprehension initially, Jody Gatchell found that using chatbots on his shop’s website made his business more approachable to customers.

How I Work: Janel Garis

April 26, 2019

Melissa Steinken

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Janel Garis, customer service representative for Legacy Auto Body Group, LLC, shares what it means for her everyday routine when she takes on more responsibility than simply the customer service role.

Stages to Operating MSOs

April 26, 2019

Melissa Steinken

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Examining the key stages to an MSO shop’s life cycle, from budgeting to employee retention.

Takeaways to Repair a Vehicle over its Life Cycle

April 24, 2019

Melissa Steinken

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Susanna Gotsch, director, industry analyst, shares her insights into the 2019 CCC Crash Course Report.

3 Tips to Evaluate Your Business Promises

April 23, 2019

Melissa Steinken

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A marketing expert shares his tips for a small shop operator to evaluate business advertising practices and prevent false promises.

How I Work: Brian Roach

April 23, 2019

Melissa Steinken

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Brian Roach did not envision himself in the automotive industry but is now the business and marketing director alongside his cousin, who is the majority owner of the body shop.

How I Did It: How to Dominate Your Market

April 22, 2019

Melissa Steinken

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Today on CollisionCast, South Dakota shop owner Pete Stemper shares how he formed a niche in his rural area.

20 Biggest Collision Repair Issues of Last 20 Years

April 19, 2019

Kelly Beaton and Melissa Steinken

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A look at the 20 biggest issues that have impacted the collision repair industry during FenderBender’s 20 years in existence.

Recruitment, Retention the Focus on Day 2 of CIC Event

April 19, 2019

Melissa Steinken

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At the Collision Industry Conference in Nashville, repairers like Dave Luehr, of Elite Body Shop Solutions, examined possible solutions body shops could use to hire young talent.

Data Privacy Takes Center Stage at Nashville CIC Event

April 18, 2019

Melissa Steinken

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The first day of the April Collision Industry Conference event sparked a spirited discussion about data privacy.

5 Keys to Contemporary CE Classes

April 15, 2019

Melissa Steinken

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An Axalta expert and a shop owner share keys to educating insurers on the modern vehicle and how it needs to be repaired.

Perfecting a Phone Call

April 5, 2019

Melissa Steinken

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Kimberly Pope, founder of The Pope Institute, gives six tips for phone etiquette.

A Growth Spurt

April 1, 2019

Melissa Steinken

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A collision shop co-owner in the Dallas area shares how the shop established a niche in Tesla repairs, and grew along with the area it’s situated in.

Posting About Customer Pay Opportunities

March 29, 2019

Melissa Steinken

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Dino DiGiulio, owner of CARSTAR Body Best Collision in Sonoma, Calif., shares his journey to keeping customer pay a revenue stream for the shop.

Human Resources without the Department

March 28, 2019

Melissa Steinken

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Experts share the top areas that need attention before the shop makes a shift to a modern human resources process.

Q&A: Effects of Usage-Based Insurance

March 28, 2019

Melissa Steinken

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Car insurance rates are on the rise for four out of five U.S. drivers, according to a recently published report.

Challenges to Standardizing ADAS Terminology

March 28, 2019

Melissa Steinken

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Experts weigh in on whether it’s feasible to standardize the terminology involved with advanced driver-assistance systems for modern vehicles.

Being Aware of Your Environment

March 27, 2019

Melissa Steinken

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In light of recent environmental laws and issues in the automotive industry and retail businesses, these two body shops put effort into making their business a friend to the environment.

Curating Customer Culture

March 27, 2019

Melissa Steinken

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Kyle Boyce, general manager for the Batavia location of Boyce Body Werks, shares aspects of his shop that affect his customers.

SMS Messaging with Your Customers

March 22, 2019

Melissa Steinken

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Learn some of the key benefits to communicating with your customers in other ways besides on the phone.

Four Phases of a Long-Term Marketing Plan

4 Phases of a Long-Term Marketing Plan

March 1, 2019

Melissa Steinken

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American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.

Building a Business from Scratch

February 25, 2019

Melissa Steinken

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Through determination, money-saving and a charitable mindset, one owner rapidly expanded his business into a $3 million pillar of the community.

Platform for Dealership Body Shops to Go Corporate

February 21, 2019

Melissa Steinken and Bryce Evans

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Larry King, owner of CARSTAR of Port Arthur, co-located at Energy Country Ford, shares how being a part of the CARSTAR network has helped his business.

Advice on Offering Competitive Job Benefits

February 21, 2019

Melissa Steinken

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Sue Ritzman, human resources manager for Nagy’s Collision Centers, shares her approach to getting the best healthcare for her employees and takeaways for independent shops.

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