Aaron Glaser, the owner of MSO Glaser's Collision Centers in Kentucky, recently shared tips for great communication with clients, such as calling them multiple times per week with repair updates.
According to accomplished collision repairers, methods to spark better communication within your body shop include encouraging employee feedback, posting DRP scorecards, and more.
Facebook is still the platform with which most people engage, but there's a lot more to consider with regard to marketing, like Amazon's Alexa voice-search function.
According to the 2019 VinSolutions Technology and Transformation of Retail Study, artificial intelligence provides dealership amenities in at least three (soon to be four) categories.
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