Marketing expert Megan Williams breaks down just how impactful search engine optimization can be for businesses like body shops and offers a few helpful suggestions for shop operators.
Having allocated the full $20 billion that was appropriated by Congress, the Small Business Administration will discontinue making Economic Injury Disaster Loan advances to new applicants.
OEConnection (OEC), an automotive technology provider for OEM distribution networks, announced on Monday that it had acquired NuGenIT, Inc., a software company specializing in body shop and collision industry optimization tools.
The new Consumer Access to Repair (CAR) Coalition recently argued to U.S. House Energy and Commerce committee leaders that OEMs' certified collision repair networks are monopolistic.
In this episode of marketing expert Megan Williams' monthly podcast, she notes the best practices for search engine optimization and keywords, to help a body shop's website truly stand out from competition.
Because the Occupational Safety and Health Administration (OSHA) holds employees responsible for protecting workers from extreme heat, one company has invented a new product intended to keep shop workers cool.
Aaron Rolfsrud, who works in operations for Master Collision in Minneapolis, recalls how his workplace sustained damage during riots on May 29, but quickly recovered thanks to the help of employees and the community. Rolfsrud also recaps the lessons that situation taught him, like about the need to be fully aware of your shop's insurance coverage.
The COVID-19 pandemic has necessitated some creativity from shop owners. Here’s a look at the most popular new processes and services U.S. shops are utilizing.
A few months after the initial survey results, FenderBender checked in with readers to see how their body shops are fairing amid the lingering COVID-19 pandemic.
If you want your shop staff to convert on every customer visit possible, it's important that your employees work to build trust with clients by acting as their advisor.
Shop owners can benefit from purchasing, refurbishing, and eventually selling rental vehicles, provided they take time to carefully research their market.
With a car nowadays costing over $35,000 on average and being the second-most expensive household item, it's vital for repair shops to "digitize the customer journey."
The relatively new marketing tactic of geofencing can help your shop wrestle customers away from competitors, provided you have an expert operating your campaigns.
