As an independent body shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to connect with your community. Here’s the independent’s guide for becoming your market’s go-to, trusted collision repair shop.
In December, FenderBender spoke with three standout marketing professionals in the collision repair business to get their book recommendations for improving marketing at small businesses. Here are 11 more book suggestions.
GetResponse published a survey that examined email marketing benchmarks and strategies from around the world. For the report, GetResponse analyzed almost 2 billion emails sent by its customers from March to May 2017, in 126 countries across 19 industries.
Advantego and Assured Performance developed eLOBBY to help shops reinforce their branding and leverage their OEM certifications to build consumer trust. The eLOBBY system is easily customizable and delivers multimedia content via TV monitors, counter displays and digital picture frames to enhance customer’s on-site experience.
When it comes to purchase decisions, most consumers—especially younger customers—rely on people, even if they don’t know them. That’s why it pays for you to find influencers who can spread the word about your products. Here's how you can find and partner with an area influencer.
Viewers are provided an up-close look at the intricacies of the collision repair process featuring a series of detailed shots of vehicles. The style aims to instill trust and transparency with customers in search of a repair provider.
The stores will feature movie-themed signage and banners. On social media, Maaco will encourage consumers to enter for a chance to win movie tickets and a trip to Los Angeles through an online sweepstakes.