In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
Tom Tylka opened his body shop in the 1980s and since has grown to operate five locations that operation like a franchise—without the corporate feel. Here's how he built his ideal shop culture across several locations.
As an independent body shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to connect with your community. Here’s the independent’s guide for becoming your market’s go-to, trusted collision repair shop.
In December, FenderBender spoke with three standout marketing professionals in the collision repair business to get their book recommendations for improving marketing at small businesses. Here are 11 more book suggestions.
GetResponse published a survey that examined email marketing benchmarks and strategies from around the world. For the report, GetResponse analyzed almost 2 billion emails sent by its customers from March to May 2017, in 126 countries across 19 industries.