When setting up a marketing budget, it’s important to set aside funds for testing evolving forms of digital advertising. Here's what one expert says dealerships should be devoting their marketing budgets toward in 2018.
Recalls can be a positive for your service department, assuming you ensure that you have the proper staffing to address them. A successful general manager sheds light on how dealerships can use recalls as a customer retention tool.
Toyota will introduce a digital alternative to side-view mirrors in a revamped Lexus sedan due out in late October, becoming the world's first automaker to adopt such a device in a mass-produced vehicle.
Following recent analysis, the Center for Automotive Research noted that the U.S.'s potential tariffs on automobile imports and imported parts could cause a significant increase in the price per vehicle.
An analysis of automotive innovations that are to be unveiled in the not-too-distant future includes improved electric vehicles, more complex vehicle-to-vehicle communication, and stronger artificial intelligence.