In this episode of her monthly podcast, collision repair shop marketing expert Megan Williams discusses how to tweak your marketing strategies with the changing seasons.
The head of marketing for DataTrue, Kasey Bayne, shares how a shop owner can make the most out of advertising on Facebook, from data analytics to capturing more customers.
One Nevada repair facility provides ample evidence that, by focusing on customer service above all else, a shop can increase revenue regardless of how many DRPs it has.
American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.
Facebook announced it's making a change to how its ad targeting system works in order to tackle the misuse of its platform to discriminate and exclude audiences based on factors like ethnicity and religion.
Quick-hitting, online video ads are likely to grab consumers’ attention, as long as they feature a creative narrative about your dealership. Here are five tips for making the digital ads truly impactful.
The needls platform creates hundreds of digital ads, and it then monitors social media sites to continuously optimize the ads and target new business. The company uses data science and programmatic buying techniques to make the ads effective by monitoring social media conversations.
Viewers are provided an up-close look at the intricacies of the collision repair process featuring a series of detailed shots of vehicles. The style aims to instill trust and transparency with customers in search of a repair provider.
Creativity, energy, and just enough audacity to keep things interesting. That formula—primed with good guidance for entrepreneurs—has worked wonders for Ontario’s Precision Auto Body.
Campbell Collision’s 40th anniversary ad campaign made it clear to customers that it plans to be around for 40 more years—and helped the shop grow its revenue.
