Daimler to Launch Digital Assistant for Mercedes Vehicles
Nov. 9, 2017—Daimler is developing a digital assistant called "Ask Mercedes", according to a Reuters report.
The digital assistant, according to the report, will help existing and potential customers access Daimler's suite of services, day or night, using voice-activated commands or text-based chat.
"Ask Mercedes" will be available via mobile app or in-vehicle, so customers can access it while they are on-the-go or at home.
An app such as Mercedes' is a huge advantage for OEMs, as it gives them complete control over their vehicle data when companies like Apple and Google are vying for it in the growing connected car industry. In turn, it gives allied automotive industries, such as auto care shops, easier access to that vehicle data.