July 31, 2017: This Week's Best Business-Building Articles

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July 31, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.


If You Don't Believe in Setting Goals, It's Because You Don't Know How to Do It - Inc.

People who don't believe they can do something have what psychologists call a "fixed" mindset. This Inc. articles argues that these people have been over-sold on the idea of having a domineering "identity" that cannot change. In other words, they have a "really, really hard time learning." This article lists several different learning styles and how you can adopt them to grow your business and leadership skills.

Cross-Generational Mentoring - EntreLeadership Podcast

We’re all familiar with mentoring. But this week’s guest on the EntreLeadership Podcast, leadership guru Ken Blanchard, puts a new spin on it. It’s not always about the older, wiser, seasoned business vet giving advice to a newbie just starting their career. Each has their own gifts they can share. In fact, developing effective communication and relationships across generations can be a tremendous opportunity for companies and individuals alike.

6 Female Entrepreneurs Share Their Best Business Advice - Fast Company

Historically, men have held the helm in the business world, providing visible examples of what it means to be a leader. But, Ingrid Vanderveldt, founder of Empowering a Billion Women by 2020, said that means women often struggle to find other female role models who can share their career paths and experiences. The six women featured in this Fast Company article have successfully navigated the tricky waters of owning and running a company in a male-dominated landscape.

Repeat Media Placements Are Key to Effective PR Campaigns - Busienss News Daily

Planning a public relations campaign? Don't expect to put your business on the map with a single media placement. New research finds that repeated exposure is the key to gaining brand recognition and engagement. Winning over consumers requires the rollout of a strategic, sustained PR program over time. This article details what Bospar, a boutique PR firm, discovered about American consumers' habits when they view tech company media placements.

8 Powerful Reasons You Need to Use Video Marketing - Dreamgrow

There has been a full-on video revolution year for marketers. According to Wyzowl statistics, 61 percent of businesses have started using video content marketing. Sixty-six percent of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights, making video is one of the most versatile and profitable digital marketing tools out there. This article lists eight reasons why you should use video marketing right now.


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