May 11, 2016—American Honda Motor Company Inc. launched on Tuesday a consumer-oriented video entitled “ProFirst - Quality Collision Repair.”
Found on Honda’s collision website, the video compares two Acura MDX vehicles. One is a production vehicle while the other is a vehicle that was previously damaged and repaired incorrectly. The two vehicles were crashed according to IIHS protocols, and the video explores the differences between the two collisions.
“The use of high strength steel, ultra-high strength steel, aluminum, and other exotic and innovative weight-saving materials will only increase as we moved towards ever-increasing CAFE standards” said Leigh Guarnieri, American Honda’s manager of the Collision Marketing group. “Making proper repairs on these vehicles is crucial to the safety of our Honda and Acura customers. This will continue to be the driving force behind our ProFirst program.”
The video highlights American Honda’s ProFirst collision repair network and the difference they can make in repairing a vehicle.
