Hertz Appoints New Senior VP of Global Franchise Operations
March 7, 2016—Hertz Global Holdings Inc. has announced the appointment of Robert Barton to senior vice president, global franchise operations. Barton is responsible for the company’s worldwide franchise strategy and execution for the Hertz, Dollar, Thrifty and Firefly brands.
He will report to Jeff Foland, senior executive vice president and chief revenue officer, and to Michel Taride, group president, RAC International.
Barton previously served as vice president, leisure brands and franchise operations, RAC Americas. Prior to Hertz, he led rental car and franchise operations at Franchise Services of North America, U-Save Auto Rental of America, Dollar Thrifty Auto Group, Budget Rent A Car and Cruise America. He is also a past President of the American Car Rental Association.
"With his nearly 30 years of franchise leadership experience in the car rental market, Bob is the ideal choice to direct and further develop our global franchise operations. Bob and his team will identify and implement additional expansion opportunities in targeted geographies as part of a disciplined global franchise growth strategy,” said Foland.
"In this newly created position, Bob will play an essential role in enhancing our support and value to our global franchise community to the benefit of our customers, wherever they rent with Hertz and our other brands worldwide,” said Taride.