March 29, 2016—BASF Automotive Refinish announced Monday that it has launched the Norbin brand in the U.S. and Canada. 

Norbin primers and clears are now available for purchase through BASF distributors. 

“Made with BASF technology and easy-to-use, Norbin is designed for the economy segment,” said Amy Kramer, BASF inside sales manager. “Norbin allows our distributors to grow their business by targeting all segments of the automotive refinish market.”

“Customers will benefit from Norbin’s consistent quality and its competitive price,” said Gordon Erdelean, BASF market segment manager for Norbin.

Norbin products are a 4:1 mix ratio and do not require reducers.