Polk launches web-based loyalty analytics tool
May 10, 2011 — Automotive information and marketing provider Polk recently introduced an online tool that allows Original Equipment Manufacturers (OEMs), agencies and auto media to access the company’s U.S. automotive loyalty database.
The tool provides 24-hour access to the database, which includes all light vehicle transactions for U.S. households within the past decade, according to Polk. Users can retrieve information quickly from any location with Internet access and query data on loyalty, conquest and defection. The tool contains 2011 statistics within 60 days of transactions and five years of history.
“We developed this comprehensive solution in direct response to customer requests for current and easily accessible automotive loyalty data,” said Brad Smith, director of Polk's Loyalty Management practice. “This new solution provides a robust level of access to our loyalty information and allows customers to create flexible and detailed analysis on their schedules.”
Polk offers training to help users understand the new tool and its potential to help grow business. For more information on the tool, click here.