Running a Shop Sales+Marketing

Sherwin-Williams Introduces Hail Solution

Order Reprints
Hail_Storm_Small.jpg

July 13, 2016—Sherwin-Williams Automotive Refinish announced Tuesday that it has introduced its Hail Damage Repair Process, a new turnkey solution for collision shops repairing hail damage. 

In 2015, there were 5,411 major hail storms. Sherwin-Williams saw a need for body shop owners to repair dings, dents and hail damage cost effectively without the need to replace panels or subletting to PDR technicians. 

Sherwin-Williams’ solution, the High Build Polyester Primer Surfacer HDR22, allows owners to keep work in-house as opposed to PDR or replacing panels. It is a fast-drying polyester primer with excellent filling and sanding characteristics. In two or three coats, with less than 10 minutes between coats, HDR22 will fill surface imperfections and small dents up to the size of a nickel. 

“Hail storms never come with a warning and the repairability of damage relies on size and frequency of dents. Sherwin-Williams provides an ideal solution to body shop owners when repairing hail damaged vehicles. HDR22 provides an alternative to panel replacement and PDR,” says Bryan Draga, global marketing director, Sherwin-Williams Automotive Finishes.

Related Articles

Keepin' It Clean

Study: Half of Gen Y would consider working in American auto industry

3M Expands Polishing Pads Line

You must login or register in order to post a comment.