Jan. 11, 2016—Axalta Coating Systems has announced Brilliant Blue as its North American Automotive Color of the Year for 2016. The announcement comes ahead of the 2016 North American International Auto Show (NAIAS) where Axalta is the presenting sponsor of the NAIAS Charity Preview on January 15.
“The start of the New Year is a perfect time to introduce Brilliant Blue,” said Nancy Lockhart, Axalta color marketing manager. “This new beginning is charged by optimism and fresh thoughts and Axalta’s new hue represents positive energy and vibrance.”
Brilliant Blue was selected for a number of reasons. According to Axalta’s Global Automotive 2015 Color Popularity Report, blue increased in popularity to a total of 8 percent of 2015 light vehicle sales in North America. Blue remained steady worldwide while other rich colors declined and white, black and gray increased in popularity.
Brilliant Blue is Axalta’s second North American Color of the Year, following last year’s Radiant Red.
