Feb. 11, 2014—Caliber Collision Centers has entered into its seventh western U.S. state with Monday’s grand opening of its first facility in New Mexico.
The Las Cruces, N.M., facility is just the second “from-the-ground-up” greenfield facility in more than 10 years for Caliber.
“Our newest Las Cruces facility is our second concept store with the latest innovations including new lobby layout and design for a better customer experience, side load paint system technology for faster and better painting, and an Enterprise Rent-A-Car facility for one-stop drop and go convenience,” said Steve Grimshaw, Caliber Collision Centers’ CEO.
The grand opening is the company’s fifth new opening in six weeks, and brings total locations to 162.