Report: The Benefits of Google, Ford Partnership

Dec. 30, 2015

Dec. 30, 2015—Last week, it was reported that Google was talking with Ford about building its next-generation autonomous car.  If this happens, it would benefit self-driving cars because Ford would create a purpose-built vehicle instead of adding Google’s electronics to an existing car, according to a report by Automotive News.

The car would be developed to package the electronics, lidar, radar and camera sensing and computer systems, which would make it look more like a normal car than the current experimental bubble cars.

"The vehicle will be built to Google's specifications, but contain Ford's FMVSS [Federal Motor Vehicle Safety Standards] know-how," said Dave Sullivan, AutoPacific analyst, according the report.

The partnership would benefit both companies. Google would save billions by using Ford designed vehicles and  Ford would gain access to Google’s self-driving technology.  

If finalized, the Ford-Google partnership could be announced as early as the week of Jan. 4.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.