ST. PAUL, MINN., Dec. 31, 2014—Collision repair marketing consultant, shop owner and FenderBender columnist Kevin Rains will lead a session aimed at helping shop operators develop and improve their marketing efforts at the FenderBender Management Conference in May.
Rains owns Center City Collision in Cincinnati, is the founder of business-building website Body Shop 2.0, and works as an independent consultant with shops to advance their marketing strategies. His simple, effective marketing measures have allowed him to grow his own business 10-fold within the last decade.
In his presentation, “Marketing in the Modern Age,” Rains will discuss a marketing paradigm shift in the collision industry, based on changing customer habits, new digital platforms and more. Attendees will learn how to understand their customer base and its tendencies, how to determine best marketing practices and how to segment investments for the greatest return.
“Kevin is one the best marketing minds in the industry and is passionate about helping fellow shop leaders grow their operations,” said FenderBender editor Jake Weyer. “Marketing has come a long way since the Yellow Pages and I can’t think of anyone with a better understanding of that evolution and today’s best practices as they pertain to collision repair than Kevin.”
The FenderBender Management Conference, scheduled from May 18–20 in Philadelphia, will include educational sessions, deep-dive workshops, panel discussions, and networking opportunities all aimed at helping shop owners and managers make money, save money and work smarter. Conference sessions and speakers were pulled from the best FenderBender magazine content from the last several years.
The show will have capped attendance, so to get exclusive offers and announcements, be sure to sign up at fenderbenderconference.com.
