I-CAR Makes Changes to Gold Class Brand
July 24, 2013— I-CAR has updated its Gold Class brand with a new look to reflect a commitment to training and professionalism.
The first component of this new branding was recently unveiled with the distribution of I-CAR’s new Gold Class plaques to select collision repair and insurance operations.
“The elevation of the Gold Class brand is a way to increase the visibility of Gold Class businesses to consumers and highlight the real investment and commitment these businesses make,” said Ann Gonzalez, senior marketing director for I-CAR.
Only 10 percent of collision repair facilities can currently claim Gold Class status, which is achieved through rigorous training in I-CAR’s flagship professional development program.
I-CAR has also eliminated the renewal fee and no longer charges for plaques.